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New Food Range for Cats & Dogs - Veterinary HPM

Veterinary HPMWe have recently changed our Life Stage diets for cats and dogs to VETERINARY HPM™ (HyperPreMium).

VETERINARY HPM™ is an advanced low-carb, high-protein formulation specifically designed to support the long-term health and well-being of cats and dogs, the highly evolved carnivores in our own homes. 

DOGS AND CATS ARE CARNIVORES!

Dogs and cats have an amazing ancestry. Shaped by tens of thousands of years of evolution, they possess the speed, agility and finely honed senses of an expert predator.

Although your pet dog or cat might seem a long way from their wild ancestors, their nutritional need remain fundamentally unchanged.

Dogs and cats are carnivores. They require the low-carb, high-protein diet of meat-eaters.

SO, WHY DOES COMMERCIAL DOG AND CAT FOOD CONTAIN SO MUCH GRAIN?

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Grain (maize, wheat...) is listed as the main ingredient in 66% of dog food and 46% of adult cat food along with a very high starch content.

 

 

 

*Average protein and carbohydrate amounts in maintenance adult cat and dog dry food, comercialized in Europe. Internal analysis carried out in France, September 2015 - Comparison data collected via official product websites.

VETERINARY HPM™: NEW GENERATION FOOD DESIGNED FOR CARNIVORES

VETERINARY HPM™ is formulated to satisfy the nutritional needs of dogs and cats.

A LOW-CARBOHYDRATE, HIGH-PROTEIN DIET

All VETERINARY HPM™ food is formulated around animal protein as the main source of energy, reducing the proportion of carbohydrates as much as possible.

Compared to main adult dog and cat life stage products sold in the vet channel*:

HIGH-QUALITY ANIMAL PROTEIN SOURCE

VETERINARY HPM™ is formulated with high-quality pork and poultry animal protein, which is sourced from within Europe, and produced in our own factory in the South of France.

LOW STARCH CONTENT

Only the minimum starch content necessary is used in making this pet food to achieve an appealing texture.

NATURALLY APPEALING...*

In just a few decades, dogs and cats, both of which are natural carnivores, have had to adapt to diets increasingly rich in starch. Recent studies show, however, that when given the choice, dogs and cats clearly prefer foods which contain very little carbohydrates and are richer in animal protein.

All VETERINARY HPM™ products were trialled by cat and dog owners in order to validate the quality and acceptance of every product. The tests were conducted at home, in real conditions over one month.

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94%
ACCEPTANCE
WITH LARGE AND MEDIUM DOGS

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92%
ACCEPTANCE
WITH SMALL AND TOY DOGS

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84%
ACCEPTANCE
WITH CATS

We're so confident that your pet will love Veterinary HPM that, if they won't eat it, we'll provide a full replacement or refund!

*Palatability studies carried out in between 2013-2014 by Technisens, with pet owners at home. 

GIVING YOUR PET A BALANCED DIET MEANS KEEPING IT IN GOOD HEALTH

Discover how VETERINARY HPM™ supports the long-term health and well-being of your pet. Thanks to its low-carb, high-protein nutritional profile and carefully selected dietary supplements, VETERINARY HPM™ is more than just a dog and cat food.

VETERINARY HPM™ provides perfectly tailored nutrition for the specific health challenges at each stage of your dog or cat's life, helping to keep them in optimal health.

You can head over to https://www.virbac.co.uk/home/veterinary-hpm.html for more information.

There are two lovely videos below for cats and dogs.

Bella's jaw problems
Duncan's London to Paris Bike Ride for Dog's Trust